This collaboration extends from Business of Design Week (BODW), the flagship programme organised by Hong Kong Design Centre, to the city-wide creative business and community design activation program "DESIGN@HKG". Marking the 100th issue of Magazine B, this initiative highlights founder Mr. Suyong Joh's reflections on anchoring a brand's core values in a changing world. Through this cross-disciplinary collaboration with eslite bookstore, the inspiring dialogues from the BODW summit are brought into a public reading space to engage a wider local audience and invite all to witness Magazine B’s remarkable journey.