Launched under DESIGN@HKG (formerly BODW In the City), "Good Taste Tastes Good" (GTTG) is an immersive citywide program celebrating Hong Kong’s vibrant design and lifestyle culture. The 2026 edition expands to two curated routes—stretching from Central to Sai Ying Pun and Causeway Bay to Wan Chai—complemented by two dedicated design pop-up stores. Designed as a self-guided journey for local design enthusiasts and international travelers alike, GTTG invites the public to explore the city's rich creative scene through curated exhibitions, talks, and cross-brand collaborations. Each route brings together 10 to 15 partners across diverse sectors and industries—ranging from luxury brands and architecture studios to artisanal cafés, local concept stores, and street retail. Serving as hidden gems along the way, these participating venues offer visitors a unique look into Hong Kong's dynamic lifestyle rhythm.